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Why Bedding Brands are Pivoting Towards a New Audience There's something unexpected about Stüssy creating Percale bedding, or Our Legacy releasing a collection of lace pyjamas. Recently, however, bedding and sleepwear have crossed over into the worlds of fashion and streetwear. This shift has been driven by a new generation of labels such as Tekla (Stüssy's bedding collaborator) and Magniberg, who worked with Our Legacy back in early 2020.Tekla and Magniberg were both founded in the recent past: Tekla was established in Copenhagen in 2017, while M...
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